In the world of retail, product knowledge is one of the most valuable assets a salesperson can have. It not only helps them to sell products more effectively but also builds trust and credibility with customers. In counter sales, where face-to-face interactions with customers are common, product knowledge is even more critical.
Dealing with difficult customers is an inevitable part of counter sales. When faced with an angry or demanding customer, it can be challenging to stay calm and professional. However, handling these situations in a positive and respectful manner can turn an unhappy customer into a loyal one. In this article, we will discuss effective strategies for dealing with difficult customers in counter sales.